Alpha Wave Studios have been hard at work today filming products for one of our favourite clients, Bonzer. The client tasked us with filming some of their most popular products for demonstration videos to go on their website. In the picture above we are taking some high quality footage using a Canon 5d camera and green screen technology (well, black in this case!).
The idea behind the videos is to give their customers more information and to see the products in action before they make a purchase. The videos will highlight key features of the product which may not be obvious to the customer by looking at pictures alone. Industry research and our own case studies have shown a massive increase in conversions on sites that properly utilise videos to demonstrate their products. The idea is to create the ‘in-store’ experience ‘on-line’ and video is one of the best ways of achieving this.
Some stats from other online retailers which have used video:
- Using video demos of items on product pages increased sales for Zappos by between 6% and 30%.
- On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%.
- Shoeline.com improved the conversion rate by 44% for product pages containing videos.
With such striking statistics on increased conversion rates using video it is no wonder why 2014 is seen to be a big year for video marketing by many marketers and industry experts. While the initial cost of producing video can be quite high, the long term return on investment is high enough to justify the spend.
Increased conversions are not the only benefit to companies using video though. By posting the videos to the major video platforms such as YouTube and Vimeo and spreading the word about them on social media, companies are able to spread brand awareness far and wide. Youtube is now the second most used search engine in the world and having a content rich channel on there can do wonders for your brand by reaching customers that may not have normally seen your site.
If you would like to hear more about how online video could help your company, get in touch! Jonny@Alphawavemedia.co.uk