Blog

Welcome to the Alpha Wave Media blog. Our posts cover a variety of topics, from social media to best SEO practice, to hints and tips and the latest industry news. Be sure to subscriber to our RSS feed for the latest updates. We welcome your comments, positive, negative or otherwise so please start a conversation by posting a reply to our posts in the form at the end of each page!

05/ March By admin


Alpha Wave Studios have been hard at work today filming products for one of our favourite clients, Bonzer. The client tasked us with filming some of their most popular products for demonstration videos to go on their website. In the picture above we are taking some high quality footage using a Canon 5d camera and green screen technology (well, black in this case!).
 
The idea behind the videos is to give their customers more information and to see the products in action before they make a purchase. The videos will highlight key features of the product which may not be obvious to the customer by looking at pictures alone. Industry research and our own case studies have shown a massive increase in conversions on sites that properly utilise videos to demonstrate their products. The idea is to create the ‘in-store’ experience ‘on-line’ and video is one of the best ways of achieving this.

 

Some stats from other online retailers which have used video:

  • Using video demos of items on product pages increased sales for Zappos by between 6% and 30%.
  • On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%.
  • Shoeline.com improved the conversion rate by 44% for product pages containing videos.

Source: Econsultancy.com
 
With such striking statistics on increased conversion rates using video it is no wonder why 2014 is seen to be a big year for video marketing by many marketers and industry experts. While the initial cost of producing video can be quite high, the long term return on investment is high enough to justify the spend.
Increased conversions are not the only benefit to companies using video though. By posting the videos to the major video platforms such as YouTube and Vimeo and spreading the word about them on social media, companies are able to spread brand awareness far and wide. Youtube is now the second most used search engine in the world and having a content rich channel on there can do wonders for your brand by reaching customers that may not have normally seen your site.
If you would like to hear more about how online video could help your company, get in touch! Jonny@Alphawavemedia.co.uk

Comments: 0
06/ December By Russell Slater

It's been over a year now since we set-up Google Plus accounts for all of our clients. The idea behind it was simple: if Google are going to start a new social media then you can be sure it will be popular, and we wanted to make sure our clients were early-adopters and therefore in a really good position once users start migrating from Facebook and Twitter to Google+ or even just when other people realised that Google+ could be of some benefit to their business.
 
Well, it now seems like Google+ is the place to be. We are getting great feedback from clients who are informing us that they are getting lots of extra enquiries through their Google+ accounts. This isn't something we can quantify completely, but we do know for certain that the number of interactions on our posts has greatly increased over the past three months, as has the amoun of followers. In fact, the number of followers has increased so greatly that three of our clients are now in the Top 150 Google+ accounts in the UK (which really is the reason why we're posting this). Our three clients, Sarah Edmunds Legal (#112), Bonzer (#119) and Perpetual Solutions (#124), can all be seen as the list of Top UK Google+ Accounts, according to SocialBakers:
 

 
So, what are you waiting for? Start your Google+ account now. And, if you need help, getting your account off the ground, just get in touch and we will make sure your business soon gets added to the above list.

Comments: 0
06/ December By Russell Slater

When it comes to social media YouTube is rarely talked about in the same kind of "game-changing" manner as Twitter or Facebook, yet it is one of the best tools for interacting with users, and can also have a great effect on SEO.
 
Research shows that videos are shared 12 more times than links and text posts combined, that more than half of 300 executives surveyed by Forbes watch work-related videos at least once per week, and that, according to Marketing Sherpa, they attract 300% more traffic than other mediums.
 
It is also a perfect medium for mobile devices, can be measured in depth using YouTube statistics and that YouTube is the second largest social media in the world (well-optimised videos can be powerful tools).
 
With all this in mind, we're big fans of our clients using YouTube, so as well as a recent video for Sarah Edmunds Legal, we produced this new video for Square One Financial, providing an insight into their Inheritance Tax service:
 

Comments: 0