Online Marketing Services

The services we offer work together to give you a well defined online marketing strategy, and allow us to achieve success in attracting new visitors, converting them into customers and keeping them coming back for now.

 

For more information on our individual services, click the following links:

 

Website Development

Every business can benefit from a good website. Your website is the backbone of your online marketing campaign, and it's essential you get it right. You need a good website if you want to:
  • Promote your business, products or services online
  • Sell and take payments online, 24/7, to a world-wide audience
  • Save cost product support (having your customers resolve problems in an automated online system is the cheapst product support possible) 
  • Keep existing customers up to date with new products or services
  • Cross sell relevant products automatically during every sale
  • Form a good impression in potential customers' minds
However, get it wrong and you can:
  • Drive prospects away 
  • Upset existing customers
  • Form a negative impression in potential customers' minds

Our Approach

We start by helping you define clear goals for your online marketing strategy. We then compare these goals to your current site and work out if it's better to improve what's there or start afresh. Should we need to start afresh, or build a new site from scratch, we will then prepare a detailed proposal which will outline how to give you a site that will meet your goals. Website features are only suggested where there is a clear benefit to you.
 
Example: If you only update your site twice yearly, we would not recommend a Content Management System (CMS), with an administration panel. However, should you need to manage an online shop, and update your site frequently, a CMS will recoup the extra development cost quickly and save dramatically down the line. 
 

Having established what approach is suited to you, we prepare a detailed proposal and quote. We then work closely with you to develop a design that works well online and complements existing marketing material. We then set about building your site and keep you updated at every step along the way. Once the site is ready, we can host it for you, or make the site live with your existing host. We are then able to help you get the most out of your site, and offer long term dependable support.

Case Study: Hometyre

Hometyre wanted to replace a tired design with something fresh that would engage with their target audience. We established that updates would be frequent, and that a bold, trendy design would be helpful in appealing to the target audience. The site has been built with these specific objectives in mind:
  • Give permissions to people with different roles to update parts of the website,
  • Retrieve a contact quickly,
  • Easily update when needed,
  • Alternatively give all power to one Webmaster at one of Hometyre's Team,
  • Track each visit from first reference to final destination, with statistics analysis.